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Our done-for-you services give you effortless results while you focus running your business

Google Ads Management Service

Getting Started With Our Google Ads Management Service Is Simple!

We have developed this service to be done-for-you.  That means exactly what it says.  We do it all for you!

To get started just follow these three simple steps.

1.

Select your package

Our Google Ads Management packages are shown below.  Our packages are designed to be great value whether you are starting out with Google Ads or ready to scale fast with a large ads budget.

2.

Complete the checkout

Once you have selected the right package for you, just follow the prompts to complete the checkout process.  We’ll receive and confirm your order and get started right away.

3.

Welcome onboard

We’ll set up time to talk to you about your business goals and learn more about you and your business. We’ll keep you as involved in the strategy development as you like and then we’ll build and launch your campaigns.

 To get started just select the package that best suits your needs.

Starter

Perfect for Ad Budgets up to £500/month

£500/Month

+ One-time set up fee of £500

  • One Amazing Campaign
  • Up to 20 Target Keywords
  • Up to 5 Ad Groups
  • Initial Competitor Research
  • Initial Keyword Research
  • Google Ads Account Set Up/Review
  • Basic Google Analytics Account Setup/Review
  • Ads Creative Development
  • Ad Extensions
  • Twice-Monthly Negative Keyword Management
  • Google Search Ads
  • Monthly Campaign Optimisation
  • Full access to your Google Ads & Analytics  Accounts
  • You Pay Google Directly for Ads
  • Monthly Success Reporting
  • Ongoing PPC Strategy

*recommended*

GROW BIG

Perfect for Ad Budgets up to £1500/month

£795 £650 /Month

+ One-time set up fee of £600

*recommended*

  • Up to Two Campaigns
  • Unlimited Target Keywords
  • Unlimited Ad Groups
  • Initial & Ongoing Competitor Research
  • Initial & Ongoing Keyword Research
  • Google Ads Account Set Up/Review
  • Basic Google Analytics Account Set Up/Review
  • Ads Creative Development
  • Ad Extensions
  • Twice-Monthly Negative Keyword Management
  • Audience Analysis
  • Device Analysis
  • Advanced Bid Adjustments
  • Google Search Ads
  • Google Display Ads
  • Remarketing Audience Management
  • Google Remarketing Ads
  • Twice-Monthly Campaign Optimisation
  • Conversion Tracking
  • Basic Website CRO Audit & Advice
  • Full access to your Google Ads & Analytics Accounts
  • You Pay Google Directly for Ads
  • Monthly Success Reporting
  • Ongoing PPC Strategy

SCALE FAST

Perfect for Ad Budgets up to £7,500/month

£1,500 /Month

+ One-time set up fee of £950

  • Unlimited Campaigns
  • Unlimited Target Keywords
  • Unlimited Ad Groups
  • Initial & Ongoing Competitor Research
  • Initial & Ongoing Keyword Research
  • Google Ads Account Set Up/Review
  • Comprehensive Google Analytics Account Set Up/Review
  • Ads Creative Development
  • Ad Extensions
  • Weekly Negative Keyword Management
  • Audience Analysis
  • Device Analysis
  • Advanced Bid Adjustments
  • Google Search Ads
  • Google Display Ads
  • Remarketing Audience Management
  • Google Remarketing Ads
  • Weekly Campaign Optimisation
  • Conversion Tracking
  • Comprehensive Website CRO Audit & Advice
  • Full access to your Google Ads & Analytics Accounts
  • You Pay Google Directly for Ads
  • Twice-Monthly Success Reporting
  • Ongoing PPC Strategy
  • Maximum Month Ad  Spend £7,500

Need Something Else?

Our Done For You Google Ads Management Packages are designed to fit the needs of most of our customers.  We know that sometimes you need a bit more or a bit less.

Our standard packages are the fastest way to get your Google Ads up and running. Remember you can always upgrade or reduce your package at any time.

Every business is different and if you think you need something a bit more custom then why not talk to us about developing a custom solution just for you.

Google Ads Pricing

There are TWO elements that make up your investment in Google Ads (and this is an investment – you should expect to see a positive return in your business results!)

1. Your FTW Google Ads Management Service Fee

We keep this very simple.

  1. There’s a one-off set up fee.
  2. and there’s a monthly management charge

There’s no contract and you can upgrade or reduce your package at any time.

2. Your Google Ad Spend

In addition to your FTW subscription, you’ll need to fund your Google Ad spend.  You’ll pay this directly to Google through your Google Ads account.

To be clear – we do not charge a % of your ad spend like most Google Ads agencies.  We believe that every single of penny of your ad budget should be spent on your ads.

 

More Good News

Our Google Ads management process is designed to constantly monitor and optimize your ads and your ad performance. 

We quickly identify any keywords or targetting that is not delivering a good return and make strategic interventions.  We also continually focus on improving your account, campaign, and ad quality metrics.  This all has the result of reducing your cost per click over time, making your ad spend go further and deliver a greater return.

During the discovery phase, we’ll talk to you about estimated costs per click for your specific campaigns.  There are a lot of factors that affect your cost per click but generally, we see most businesses spending between £1 and £6 per click.   Some keywords (with your targetting requirements) can be less than £1 and in some highly competitive cases they can be more than £6.

Return on Investment

We believe that your marketing should have a positive return on investment. We are not the kind of agency that will just take your money, we have a relentless dedication to one simple metric ‘Return on Investment’.  

We also know that reaching an optimal return on investment doesn’t happen overnight or on day-one of your campaign. Paid advertising is a crucial tactic for almost all successful businesses.  Getting it right is an art and a science.  It takes creativity, testing, measurement, and adaptation.

You should expect to see a positive return on your investment but also be prepared for it to take a while. We test various campaign tactics, messages, offers, and landing page variables to understand what works best for your business.  

We recommend that you think of Google Ads as a long term strategy and as not a quick fix or a magic bullet.  Your first few months of advertising may not yield a positive return on investment in financial terms (although they usually do).  The first months of activity provide the learning foundations that enable us to focus your campaign on exactly what works best.

You can then scale your ad budgets and watch your business results scale with them.

Not sure which package is best for you?

If you are not sure which package is right for you then don’t worry.

As your business grows your ad budget is likely to grow with it.  We believe in making our services work for your needs and so we don’t have any long contracts and you can change your package at any time as your needs change.

If you are not sure where to start and would prefer to speak to a member of our team before you get started then you can always schedule a call.  We’d love to speak to you.